RIDES for "DIRTY BIT**ES"!

First time in my life seeing this kind of commercial with THAT word... 

www.autotrader.co.nz is a website where people upload the picture of the car that you are intended to sell. That is where trading and business going on. I understand that the advertiser is trying to be funny, or may be special in the way of advertising. But, that "dirty bitc**es" is not that appropriate after all. I would say, it is a Ridicule under Violating the Principle of Rational Discussion. The advertiser was making someone the butt of a joke in order to convince when everyone knows what that B word means, i bet.